Cookie Policy
Last Updated: August 31, 2026
1. Introduction
This Cookie Policy explains how Centripetal Networks, Inc. ("Centripetal," "we," "us," or "our") uses cookies and similar tracking technologies when you visit www.centripetal.ai (the "Site"). It explains what these technologies are, why we use them, the types of cookies we use (including the personal information we may collect through them), and how you can control your preferences.
This Cookie Policy should be read together with our Privacy Policy, which describes how we collect, use, and disclose personal information more generally.
2. What Are Cookies and Similar Technologies?
Cookies are small text files that are placed on your device (computer, smartphone, tablet, or other internet-enabled device) when you visit a website. Cookies are widely used by website owners to make their websites work, to operate more efficiently, and to provide reporting and other information.
Cookies set by the website operator are called "first-party cookies." Cookies set by parties other than the website operator are called "third-party cookies." Third-party cookies enable third-party features or functionality on or through the website (such as analytics, advertising, embedded content, and interactive features). The parties that set these third-party cookies can recognize your device both when it visits the website in question and when it visits certain other websites.
In addition to cookies, we and our service providers may use related technologies such as web beacons (also called "pixel tags" or "clear GIFs"), software development kits (SDKs), local storage, and similar tracking technologies. For convenience, this policy uses the term "cookies" to refer collectively to these technologies.
3. Why We Use Cookies
We use cookies for several reasons. Some cookies are required for technical reasons in order for our Site to operate, and we refer to these as "strictly necessary" or "essential" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our Site. Third parties serve cookies through our Site for analytics, advertising, and other purposes. The specific types of cookies served through our Site and the purposes they perform are described below.
4. Cookies We Use
4.1 Necessary Cookies
These cookies are necessary for the Site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Site will no longer work.
| Cookie Name | Provider | Purpose | Type |
|---|---|---|---|
| CookieConsent | Centripetal / CMP | Stores the user's cookie consent state for the current domain. | 1st party |
| locale_pref | Centripetal | Stores the user's language preference for the site. | 1st party |
| __cf_bm | Cloudflare | Bot management cookie used to distinguish humans from bots; supports security and site performance. Set across hubspot.com, hs-scripts.com, hs-banner.com, hs-analytics.net, hsforms.com, hsadspixel.net, usemessages.com, fonts.net. | 3rd party |
| _cfuvid | Cloudflare | Used by Cloudflare to identify a trusted client session and bypass rate limits. | 3rd party |
4.2 Preferences Cookies
These cookies enable the Site to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.
| Cookie Name | Provider | Purpose | Type |
|---|---|---|---|
| _zitok | ZoomInfo | Visitor identification cookie used by ZoomInfo's website-visitor identification service. | 1st party |
4.3 Statistics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us to know which pages are the most and least popular and see how visitors move around the Site. All information these cookies collect is aggregated and, in some cases, used to identify individual visitors for purposes of measuring user behavior.
| Cookie Name | Provider | Purpose | Type |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated client identifier. | 1st party |
| _ga_KEJRV5LG1C | Google Analytics 4 | Used by Google Analytics 4 to persist session state for this specific property. | 1st party |
| _gid | Google Analytics | Distinguishes users for a 24-hour period; used to generate statistical data on site usage. | 1st party |
| __hstc | HubSpot | Main HubSpot analytics cookie; tracks visitors across sessions. | 1st party |
| __hssc | HubSpot | HubSpot session cookie; determines when to update the analytics session counter. | 1st party |
| __hssrc | HubSpot | Indicates whether the visitor has restarted their browser; used by HubSpot session tracking. | 1st party |
| hubspotutk | HubSpot | Identifies a visitor uniquely; passed to HubSpot on form submission and used for contact de-duplication. | 1st party |
| _hjSession_2965465 | Hotjar | Holds the current Hotjar session data. | 1st party |
| _hjSessionUser_2965465 | Hotjar | Persists a unique Hotjar user ID across sessions. | 1st party |
4.4 Marketing Cookies
These cookies may be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not directly store personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
| Cookie Name | Provider | Purpose | Type |
|---|---|---|---|
| TDID | The Trade Desk (adsrvr.org) | Programmatic advertising identifier used for cross-site retargeting and ad measurement. | 3rd party |
| _gcl_au | Google Ads | Used by the Google Ads conversion linker to store and track ad conversions. | 1st party |
| test_cookie | Google (DoubleClick) | Checks whether the user's browser supports cookies. Set by doubleclick.net. | 3rd party |
| bcookie | LinkedIn browser identifier used by the LinkedIn Insight Tag to enable advertising and analytics features. | 3rd party | |
| lidc | LinkedIn cookie used to facilitate data center selection. | 3rd party | |
| li_sugr | LinkedIn probabilistic browser identifier used for ad targeting and analytics. | 3rd party | |
| cb | Clickagy / Intentsify | Audience and intent-data cookie used for behavioral advertising and audience segmentation. | 3rd party |
| chs | Clickagy / Intentsify (aorta.clickagy.com) | Channel-sync cookie used by Clickagy/Intentsify for audience segmentation and behavioral advertising. | 3rd party |
5. How You Can Control Cookies
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights as described below.
5.1 Cookie Preferences
You can set or amend your preferences for cookies on our Site at any time by clicking “Customize” then "Deny" in our cookie consent banner here, to open our cookie preference center. You can use the preference center to opt in or out of categories of cookies (other than strictly necessary cookies, which are required for the Site to function).
5.2 Browser Controls
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org or aboutcookies.org. To opt out of being tracked by Google Analytics across all websites, visit https://tools.google.com/dlpage/gaoptout.
6. Supplemental Information for EU, UK, and EEA Visitors
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, the following supplemental information applies.
6.1 Legal Basis
We rely on the following legal bases under the EU General Data Protection Regulation (GDPR) and the UK GDPR for our use of cookies:
- Strictly necessary cookies: our legitimate interests in operating a secure and functional website (Article 6(1)(f) GDPR), and where applicable, the ePrivacy exemption for cookies strictly necessary for the provision of a service explicitly requested by the user.
- All other cookies (functional, analytics, and advertising): your consent (Article 6(1)(a) GDPR), which you may give or withhold via our cookie banner and may withdraw at any time through the cookie preference center.
6.2 Withdrawing Consent
You may withdraw your consent at any time by accessing the cookie preference center via the link in the Site footer. Withdrawing consent will not affect the lawfulness of processing carried out before withdrawal.
6.3 International Transfers
Several of the third-party providers listed in this Cookie Policy (including Google, HubSpot, and LinkedIn) are based in the United States or transfer data outside the EEA/UK. Where such transfers occur, we and our service providers rely on appropriate safeguards, including Standard Contractual Clauses and, where applicable, the EU-US Data Privacy Framework.
7. Supplemental Information for US State Residents
If you are a resident of California, Colorado, Connecticut, Virginia, Texas, or another US state with a comprehensive consumer privacy law, the following supplemental information applies.
7.1 Sale and Sharing of Personal Information
Some of the cookies described in Section 4.4 (Advertising and Targeting Cookies) involve the disclosure of personal information (such as online identifiers, IP address, and browsing activity) to third-party advertising partners in ways that may be considered a "sale" or "sharing for cross-context behavioral advertising" under the California Privacy Rights Act and similar state laws.
7.2 Your Right to Opt Out
You have the right to opt out of the sale or sharing of your personal information at any time. To exercise this right, you can:
- Click “Customize” then "Deny" in our cookie consent banner, here.
- Configure your browser to send a Global Privacy Control (GPC) signal, which we will honor as a valid opt-out request for that browser.
- Submit a request through the contact methods described in Section 9.
7.3 Sensitive Personal Information
We do not knowingly use cookies or similar technologies to collect sensitive personal information (as defined under CCPA/CPRA) for the purpose of inferring characteristics about you.
8. "Do Not Track" Signals
Some browsers offer a "Do Not Track" (DNT) signal. Because there is no industry consensus on how to interpret DNT signals, we do not currently respond to DNT signals. We do, however, honor the Global Privacy Control (GPC) signal as described in Section 5.3.
9. How to Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
privacy@centripetal.ai
Legal Dept
145 Maplewood Avenue
4th Floor
Portsmouth, NH 03801
10. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. The "Last Updated" date at the top of this policy indicates when it was most recently revised. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.